Osiris
Home page for our Osiris offering
Osiris is an offering that we're rolling out, currently in beta. We are generally thinking of it as "ContentOps in a box" and it includes, as a heavily productized service, project planning, bench management, detailed analytics and reporting, and SEO/content actionables.
We're building this by ingesting marketing data sources, particularly analytics, into Big Query via Airbyte joining it together with our proprietary modeling and content inventory systems, and reporting on the results.
An important component of Osiris is the Looker Studio dashboard, which is one of the main interfaces you have with it. Here is a screenshot from the beta, which is instrumented for our community site, Make Me a Programmer. You can visit that dashboard for yourself, if you'd like to look around.
The Osiris dashboard has the following sections in it.
Reference Links: a single page that has jump links to other important assets as part of your engagement, such as our collaborative Airtable ContentOps setup, shared Google drive, your account manager's contact info, and anything else relevant to the engagement.
Traffic Analytics: these are stock (and any additional installed or custom) views of your website's traffic, joined against our inventory of your site in our data warehouse. Use these to see where your traffic is coming from, what channels you're performing well in, how different campaigns and content types are doing, and anything else you'd like to learn about your traffic.
Conversions: if we've instrumented tracking for custom events, you can see how they're performing, which pages have the most, and generally look at down-funnel concerns.
Actionables: this is a unique set of reports designed to be way more opinionated than most SEO and content tools. Instead of "this keyword has a difficulty score of 24" we're aiming for "refresh these URLs, retire these, target these keywords, etc." We're not in the business of reading yoru watch and telling you what time it is — these views tell you what we think you should DO.
Ranking: track how you're ranking for all keywords, important to own keywords, and see how your whole site performs and ranks against where our model would expect you to rank.
Backlinks: depending on your engagement with us, or your own preferences, you may be keeping track of placed backlinks. If that's what you're doing, we can show you how it's going.
Triage: these views are aimed to help you catch problems early. Have any URLs lost a lot of traffic, been declining for a long time, suddenly gone dark, etc?
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