Steep Dropoffs

The Steep Dropoffs report in Osiris

This report is designed to surface URLs that have lost a lot, but not all, of their traffic. In contrast to the Possibly Wounded URLs report, it's unlikely the URL is, say, unpublished, if it's still earning at least some traffic.

The way this report works is that we compute traffic in the last 7 days, and compare it to the weekly average for the 4 weeks prior to the 7 day window, looking for more than a 50% drop. Put (over) simply, we're looking for URLs that have lost at least 50% of their normal traffic for more than just a few days.

This doesn't necessarily mean there is anything wrong with the URL, per se. It could be temporary, or it could be normal flucuations. But a drop like this might mean that the URL has lost rank for a particularly important keyword or set of keywords, and that can be good to know.