Retirement Candidates

The Retirement Candidates report in Osiris

Retirement candidates is a list of URLs that you could consider retiring, at least from an SEO perspective. (Meaning, if you have other uses for the content, the model can't speak to that, so emphasis on the "candidate.")

This view is a table that has the following columns:

• URL: the URL you might consider retiring.

• Keyword: the target keyword, if any.

• Potential: the organic traffic potential our model calculates based for the primary keyword to your site.

• Backlinks: the number of backlinks we've found to that URL in the wild.

• Total Views: the number of total views in the last number of days you specify withthe slider.

• Last Visit: the last date we have a recorded visit to the URL through any medium.

The slider at the top lets you set the number of days without a visit before we show it in this list.

Retiring URLs isn't the highest priority thing you can do, but it's worth occasionally getting rid of (or at least deindexing) things that aren't doing anything for you, to keep crawl budget low and your site clean. This view is meant to surface the best candidates, and in our experience, it will often show URLs that you didn't know were live or want their, like clientsite.com/home-2

The total visits and number of backlinks, as well as the keyword metrics, are there to help you make a decision. If you have a URL that has earned no views but has hundreds of backlinks, for instance, you might want to leave it alone for the SEO value of those backlinks.